by CBU Admin

CBU Comprehensive University Plan (CUP)

CBU - COMPREHENSIVE UNIVERSITY PLAN

INTRODUCTION

WELCOME to the CUP!  The California Baptist University (CBU) Comprehensive University Plan (CUP) is published online and is a "snapshot" of the strategic planning process at the time it is viewed.  In practice, strategic planning at CBU is a dynamic and constant activity. 

Details guiding strategic planning at CBU are explained in the document titled, Strategic Planning User's Handbook and Guidelines; available by clicking on the attachment below (see "Attachments" below). 

This CUP document contains 1) this Introduction, 2) the Foundational Plan, 3) a Situation Analysis, 4) University-Level Performance Indicators, 5) CBU's Strategic Goals, 6) the University Strategic Goals Archives, and 7)  links to the Strategic Goals for each CBU division.  The content or "pages" are listed in the Table of Contents panel on the left.  You may access the pages by clicking on any of the page titles or simply scrolling down to the section you want. 

Attachments

FOUNDATIONAL PLAN

CBU MISSION

 "The primary purpose of this corporation is to conduct regular four-year college courses in education, music, sciences and the liberal arts, and to grant certificates, diplomas and any and all degrees evidencing completion of any course or training, together with any and all honorary degrees and to provide training for Baptist youth and others desiring to be affiliated with Baptist theology and theological instruction and such other instruction as may be needful and advantageous in preparing and qualifying ministers and others for Christian work."   Articles of Incorporation of the California Baptist College, 1954.

CBU ROLE

The University of the California Southern Baptist Convention.  It is a private, non-profit, religious corporation in Riverside, California.  The University provides skilled professionals, thinking citizens and educated persons to make substantial contributions to the cause of Christ throughout the world.

CBU VISION

The vision of the University is the future perspective that advances the content, character, and commitment of the University as the distinctive and integral way it preceives and responds to the world.  The vision seeks a future that all people associated with the University may share, and give priority to the personal growth and professional development of people.

THE VISION: A university committed to the Great Commission

CBU PRIORITIES

1.  Campus Culture:  To enhance a campus culture that supports an evangelical Christian worldview.

2.  California Southern Baptist Convention:  To help California Southern Baptists Identify with the University.

3.  Finance:  To use sound management practices which produce positive stewardship performance.

4.  Academic:  To provide high quality educational and vocational preparation which results in wisdom, practical application, and spiritual contribution to the developing society.

5.  Institutional Status:  To develop a resource base to support a university committed to the Great Commission.

6.  Image:  To be seen as a high quality, comprehensive Christian university.

7.  Enrollment:  To increase enrollment so that by the year 2025, 12,000 students are in attendance.

CBU INITIATIVES

    CBU INITIATIVES
 

  1. Enhance CBU Experience/Culture/Customer Service
  2. Enhance Learning Environment
  3. Enhance Program Development
  4. Enlarge Revenue
  5. Expand Margin
  6. Expand Parking Availability
  7. Grow Endowment
  8. Grow Enrollment
  9. Increase Fundraising
  10. Maintain Clear Purpose
  11. Maintain Effectiveness & Efficiency
  12. Maximize Education Delivery Modality
  13. Multiply Study Space
  14. Provide Faculty/Staff Development

 
Updated by Executive Council – May 2017

UNIVERSITY STUDENT OUTCOMES

California Baptist University desires that each student acquire certain knowledge, skills, values, and aspirations during their collegiate experience.  The University seeks to provide academic programs that prepare students for professional careers, as well as co-curricular programs that foster an environment supporting the intellectual, physical, social, and spiritual development of each student.  Within these student-experience arenas the University, through its faculty and administration, has identified desirable and reflective student outcomes it seeks to instill in the lives of CBU students.

Upon completing a degree program at California Baptist University, each student shall be:

Biblically Rooted

  • Demonstrate spiritual literacy, including Biblical Christian faith and practice, Baptist perspectives, and the Christian's role in fulfilling the Great Commission.

Globally Minded

  • Respect diverse religious, cultural, philsophical, and aesthetic experiences and perspectives.

Academically Prepared

  • Use critical thinking skills to demonstrate literacy, listening, speaking, writing, reading, viewing, and visual representing.
  • Demonstrate competence in mathematical, scientific, and technological skills.

Equipped to Serve

  • Transfer academic studies to a profession and the workplace.
  • Implement a personal and social ethic that results in informed participation in multiple levels of community.

ENVIRONMENTAL ASSUMPTIONS

 Environmental assumptions are the major "facts" driving change in the University, as identified by Executive Council during the most recent planning/budgeting cycle.

1.  Economy

  • The global economy significantly impacts the Inland Empire.
  • World, national, state, and regional economies may continue to experience instability.
  • The restructuring of America (et. al.) impacts many aspects of university life.
  • California population mix provides challenges and opportunities.

2.  Competition

  • Competition for students in the Inland Empire will continue.
  • University competitors are very attractive to our prospective enrollees.
  • Potential enrollees find California Baptist University attractive (programs and "curb appeal").
  • Disruptive players are making inroads in the traditional student market.

3.  Higher Education

  • The location of CBU on the Pacific Rim orients the University westward.
  • Current higher education trends are becoming increasingly uncertain and unpredictable.
  • The Higher Education Act, as reauthorized in 2017, has the potential to alter the Higher Education landscape.

4.  Finance

  • Accountability by external agencies and constituencies is becoming more onerous.
  • Roughly 97% of revenues come from student charges.
  • Limited ability to raise student charges continues for the foreseeable future.
  • Financial institutions struggle to finance long and short-term debt.
  • Our students continue to be dependent on financial aid.

5.  Internal

  • University management continues to experience restructuring.
  • A catastrophic event will not occur.
  • Attitudes of CBU stakeholders and constituents remain positive.
  • The culture of CBU allows the chosen course of action to succeed.
  • Data and reports are available, accurate, and timely for executive decision making.
  • CBU is enrollment driven.
  • The University is positioned to be a value-added institution.
  • California Southern Baptist Convention is continuing a long-term decline.
  • Graduate/non-traditional and traditional undergraduate programs are increasing at different rates. 

ORGANIZATIONAL CHARTS

To view the CBU Organization Chart and/or an organizational chart for each major CBU division, please click on the appropriate link listed below under "Attachments."

 

 

 

 

 

Attachments

SITUATION ANALYSIS

CBU Situation Analysis / SWOT

 Click on the attachment link provided below to access CBU's the most current situation analysis using a SWOT (Strengths, Weaknesses, Opportunities, and Threats) approach.

Attachments

UNIVERSITY-LEVEL PERFORMANCE INDICATORS AND PROJECTIONS

PERFORMANCE INDICATORS

Click on the attachment link shown below to access CBU's most recent performance indicators (actuals).

 

Attachments

UNIVERSITY STRATEGIC GOALS

Current University Strategic Goals

The table shown below presents CBU's top strategic goals, as identified by the President's Executive Council.   The Council meets at least three times per year to add, drop, re-rank or in some other way adjust the goals to meet the University's Mission (but this process may occur more frequently).  The Board of Trustees approves the strategic goals on an annual basis.

Last Updated: April 11, 2024

       

Strategic Goal

University

Ranking

Date Added

to List

Target

Completion

Date

Estimated Cost to

Complete

CBU Initiatives

1

Construct Baseball/Softball Building

U004

14 July 2022

June 2024

$22M

1, 2, 4, 8

2

Expand Physician Assistant Studies Program Space

U002

13 Dec 2022

July 2024

$7M

1, 2, 3, 4, 5, 8, 12

3

Convert current ceramics space to study space

U003-SS

12 Dec 2023

Jan 2025

$1.5M

1, 2, 3, 13

4

IT Infrastructure Upgrade(s)

U004

17 Sept 2020

Aug 2024

$2M

1, 2, 3, 11, 12, 14

5

Provide Academic Interdisciplinary Space

U005-AA

13 Dec 2017

Aug 2025

$4M

1, 2, 3, 13

6

Enterprise Resource Planning upgrade to Cloud Computing

U007 - FA

17 Sept 2020

Aug 2025

$5.5M

1, 2, 3, 11, 12, 14

7

Launch Dental Hygiene Program

U008

25 May 2023

Aug 2026

$7M

1, 2, 3, 4, 5, 8, 12

8

Increase University Endowment to $200M

U09-AA

22 Aug 2021

June 2026

N/A

1, 2, 3, 4, 5, 7, 9

9

Launch doctoral program in Occupational Therapy – Doctor of Occupational Therapy (DOT)

U010

04 Jan 2016

Sept 2028

N/A

1, 2, 3, 4, 5, 7, 9

10

Construct Study Space

U011-AA

13 Dec 2017

July 2028

$34M

1, 2, 3, 13

11

Launch doctoral program in Physical Therapy- Doctor of Physical Therapy (DPT)

U011-AA

4 Jan 2016

Sept 2028

$6M

1, 2, 3, 4, 5, 8, 12

 

 

 

 

UNIVERSITY STRATEGIC GOALS - ARCHIVES

University Strategic Goals - Archives

The table shown below lists the the University Strategic Goals completed or suspended since March 2013.   

Last Updated: April 11, 2024

       

Completed Strategic Goals

Past University

Ranking

Date Archived

Status:

Completed

or Suspended

Estimated Cost

 to Complete

CBU Initiatives

1

 New CBU website including campus-wide events calendar

U009-MC001

12 Mar 2013

Completed

$100K

 

2

 Modify food service agreement

U012-FA009

12 Mar 2013 

Completed

   

3

 Complete three micro-biology labs and one chemistry lab

U004-AA003

19 Aug 2013

Completed

$1.8M

 

4

 Launch Aviation Flight bachelor's degree program

U015-AA005

19 Aug 2013

Completed

   

5

 Launch Aviation Management bachelor's degree program

U016-AA006

19 Aug 2013

Completed

   

6

 Launch BS in Chemical Engineering program

U0017-AA007

19 Aug 2013

Completed

   

7

 Launch Master of Architecture program

U020-AA011

19 Aug 2013

Completed

   

8

 Launch OPS BA in Marketing program

U018-OP027

22 Aug 2013

Completed

   

9

 Launch OPS BS in Computer Information Technology

U019-OP022

22 Aug 2013

Completed

   

10

 Launch OPS BA in Graphic Design and Digital Media

U020-OP023

22 Aug 2013

Completed

   

11

 Enrollment focused marketing initiaties

U007-MC001

6 Dec 2013

Completed

   

12

 Complete advertising media plan

U008-MC002, 003

6 Dec 2013

Completed

$500K

 

13

 Establish one card system (Phase I)

U011-SS004

6 Dec 2013

Completed

   

14

 Add additional parking (Phase I)

U010-FA105

6 Dec 2013

Completed

   

15

 Complete School of Nursing remodel/addition

U002-AA001

2 Oct 2014

Completed

$7M

 

16

 Secure addition student housing - The Point

U005-FA014

2 Oct 2014

Completed

$22M

 

17

 Increase cash reserves

U006-FA001

2 Oct 2014

Completed

$9M

 

18

 Add one additional biology lab and one chemistry lab

U007-AA001

2 Oct 2014

Completed

$1.6M

 

19

 Establish new international programs that result in an incoming class of 300 international students

U008-GI001

2 Oct 2014

Completed

   

20

 Complete network infrastructure deployment

U009-OP016

2 Oct 2014

Completed

   

21

 Complete additional parking

U010-FA015

2 Oct 2014

Completed

   

22

 Complete one card system (Phase II)

U011-SS004

2 Oct 2014

Completed

   

23

 Add additional Food Service Venues - two added

U013

2 Oct 2014

Completed

   

24

 Meet Institutional Advancement fuinding goals for FY14 ($10M)

U015

2 Oct 2014

Completed

   

25

 Increase social media following by 20%

U017-MC008

2 Oct 2014

Completed

   

26

 Explore campus-wide digital signage system in collaboration with ITS

U019-MC004

2 Oct 2014

Completed

$10K

 

27

 Establish English camp programs for 100 international students

U021-GI004

2 Oct 2014

Completed

   

28

 Launch OPS MA in Communication program

U023-OP024

2 Oct 2014

Completed

   

29

 Launch OPS Master of Organizational Leadership (MOL) program

U024- OP037

2 Oct 2014

Completed

   

30

 Launch OPS M.S. in Accountancy

U025-OPXX

2 Oct 2014

Completed

   

31

 220 international students enrolled Fall 2015 (238 enrolled)

U002-GI001

5 Jan 2016

Completed

   

32

 Begin occupying Health Science Campus

U006-AA001

5 Jan 2016

Completed

$14M

 

33

 Increase cash reserves; 2015-14 fiscal year

U008-FA001

5 Jan 2016

Not completed

   

34

 Complete on-card system (Phase III)

U012-SS004

5 Jan 2016

Completed

   

35

 Establish English Camp Programs for over 500 international students

U015-GI004

5 Jan 2016

Completed

   

36

 Vendor review and selection for OPS document management system solutions

U017-OP016

5 Jan 2016

Completed

   

37

 Launch M.S. in Civil Engineering -  Environmental

U019-AA022

5 Jan 2016

Completed

   

38

 Launch B.S. in Video Gaming

U020-AA027

5 Jan 2016

Suspended

   

39

 Launch OPS Master of Public Health Administration (MPHAdm)

U021-OP009A

5 Jan 2016

Completed

   

40

 Launch OPS B.S. in Public Health

U022-OP009C

5 Jan 2016

Completed

   

41

 Increase cash reserves by $9M during the 2015-16 fiscal year

U014-FA

20 May 2016

Completed

   

42

 Increase social media following by 10%

U016-MC

2 May 2016

Completed

   

43

 Increase inquiries (both TRAD and GRAD) by five percent

U006-MC

29 Sept 2016

Completed

$900K

 

44

Complete College of Architecture, visual Arts,and Design transitional space

U008-AA

27 Sept 2016

Completed

$1.5M

 

45

Rebuild CBU.edu site to strengthen "live your purpose" brand; improve ability to engage with mobile visitors from all sources

U009-MC

27 Sept 2016

Completed

$75K

 

46

Purchase lead-generation software for Graduate Admissions

U010-SS

27 Sept 2016

Completed

$18K per

 

47

Launch Physician Assistant master's program (MS)

U026-AA

27 Sept 2016

Completed

$2.5M

 

48

Complete additional surface parking 

U005-SS

20 Oct 2016

Completed

$3M

 

49

Increase overall international student enrollment to 300 students FTE

U007-GI

20 Oct 2016

Not Completed

$179K

 

50

Increase conversion rate accepted student enrollment for international grad students 

U013-GI

20 Oct 2016

Not Completed

   

51

Increase the number of international high school capmers by 250

U022-GI

20 Oct 2016

Completed

   

52

Complete Phase II of the Health Science campus

U003-FA

9 Jan 2017

Completed

   

53

Launch OPS doctoral program in business administration - Doctor of Business Administration (DBA)

U015-OP

9 Jan 2017

Completed

   

54

Construct Events Center

U001-FA

25 Sept 2017

Completed

$77M

 

55

Purchase Raiser's Edge Software

U004-UA

25 Sept 2017

Completed

$250K

 

56

Develop 4-year plan for classroom technology

U007-OP

25 Sept 2017

Completed

   

57

Pool deck replacement

U012-SS

25 Sept 2017

Completed

$800K

 

58

Create awareness and positive perception about CBU among California Southern Baptist

O013-MC

25 Sept 2017

Completed

$30K

 

59

Launch OPS BA in Human Services

U014-OP

25 Sept 2017

Completed

   

60

Renovate UP and Village living areas

U026-SS

25 Sept 2017

Completed

$12M

 

61

Establish an educational service center in Moreno Valley

U027-OP

25 Sept 2017

Completed

$50K

 

62

Update James, Yeager, and Mission Hall classrooms

U010-AA

13 Dec 2017

Completed

$500k

 

63

Create awareness and positive perception about CBU among California Southern Baptistst

U013-MC

13 Dec 2017

Completed

$30k

 

64

Develop Call Center for OPS

U017-SS

27 Feb 2018

Completed

2M

 

65

Construct Wellness Center

 

27 Feb 2018

Completed

1.6M

 

66

Acquire 12 new aircraft (Aviation Science)

U009

13 Dec 2017

Completed

$5M

 

67

Increase social media following by 10%

UO15-MC

4 Jan 2016

Completed

$75K

 

68

Launch OPS Doctor of Public Health (DrPH)

U022-OP

8 Dec 2017

Not Completed

$250K

 

69

Construct College of Engineering Building

U001-AA

6 Dec 2012

Completed

$55M

 

70

Launch Doctor of Psychology Program

U010-AA

16 Dec 2016

Completed

$1M

 

71

Fully subscribe Endowment Matching Program to increase true endowment by $10M

U012-UA

16 Nov 2016

Completed

$5M

 

72

Explore PhD Entrepreneurial Leadership

U024

21 June 2018

Completed

$250K

 

73

Increase cash reserves by $5M during 2017-2018 fiscal year update

U005-FA

14 Nov 2018

Completed

$2.8M

 

74

Construct Sand Volleyball Stadium

U007

13 Dec 2017

Not Completed

$500K

 

75

Expand Aviation Facility

U009

13 Dec 2017

Not Completed

$3.5M

 

76

Division 1 transition process

U013-SS

Jan 2017

Completed

$2M

 

77

Complete Construction of University Parking Structure

U005

30 Aug 2019

Completed

$27M

1, 2, 6

78

Complete Expansion/Renovation of Recreation Center and Athletic Performance Center

U017

30 Aug 2019

Completed

$16.5M

1, 3

79

Complete the new Lancer Plaza entry 

U001-FA

6 Dec 2012

Completed

$8M

1, 11

80

Increase cash reserves by $5M during the 2018-2019 fiscal year update

U004-FA

14 Nov 2018

Completed

$5M

4, 5, 8

81

Increase social media following by 15%

U008-MC

4 Jan 2016

Completed 

$50K

1, 9

82

Create awareness and positive perception about CBU among California Southern Baptists

U009-MC

4 Jan 2016

Completed

$30K

1, 9, 10

83

Improve physical security (Access-control cameras)

U010-FA

4 Jan 2016

Completed

$150K

1, 2

84

Construct 500/600 Bed Residence Hall

U003

3 Sept 2020

Completed

$54M

1, 2, 8

85

Launch doctoral program in Social Work- Doctor of Social Work (DSW)

U018

3 Sept 2020

Completed

$1M

1, 2, 3, 4, 5, 8, 12

86

Launch doctoral program in Education

U020

3 Sept 2020

Completed

$200K

1, 2, 3, 4, 5, 8, 12

87

Construct Welcome Center 

U016

27 Feb 2018

Suspended

$12 M

1, 2, 4, 8, 11

88

Implement Workflow Management Process and Best Practices

U015-OP

2 Oct 2014

Suspended

$500K

1, 2, 3, 11

89

Launch doctoral program in Health Science - Doctor of Health Science (DHS)

U012-AA

4 Jan 2016

Suspended

$1M

1,2,3,4,5,8,12

90

Increase University Endowment to $100M

U002

26 Aug 2021

Completed

$15M

1, 2, 3, 4, 5, 7, 9

91

Increase OPS Enrollment to 5,000

U010

17 Sept 2020

Suspended

$25M

3, 4, 5, 8, 12

92

Complete Division 1 Transition Process

U001-SS

13 Dec 2017

Completed

$1M

1, 2, 4, 8

93

Construct Commercial Building

U004

14 July 2022

Suspended

$35M

1, 2, 3, 13

94

Upgrade Baseball, Soccer and Softball Fields

U001-SS

15 Dec 2023

Completed

$4.4 M

1

95 Renovate Wrestling Program Facilities U006 13 Dec 2022 Suspended $5M 1, 2, 4, 8
 

 

 

STRATEGIC GOALS - ACADEMIC AFFAIRS DIVISION

Academic Affairs

Archives

Currently, there is no content on this page.

STRATEGIC GOALS -- STUDENT SERVICES DIVISION

Student Services

STRATEGIC GOALS -- UNIVERSITY ADVANCEMENT DIVISION

University Advancement

STRATEGIC GOALS -- FINANCE AND ADMINISTRATION DIVISION

Finance and Administration

STRATEGIC GOALS -- MARKETING AND COMMUNICATIONS DIVISION

Marketing and Communications

STRATEGIC GOALS -- GLOBAL INITIATIVES DIVISION

Global Initiatives