Principles of Marketing (BUS333 (UG06))
Term: Summer 2007 (UNDG)
Thu, 6:00 PM - 10:30 PM (5/1/2007 - 6/29/2007) Location: MAIN (YCTR B221 - Classroom Lecture)
A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall, Spring)