Description
This course trains students in developing spatial analyses for business decisions and strategy across a variety of industries, e.g. business, logistics, real estate, healthcare, marketing analytics, finance. Students will learn how to perform market and customer segmentation, identify patterns in consumer behavior and how they change over time, and others. This course prepares towards SAS, Tableau, GIS certification and is ideal for students who wish to have careers requiring analytics, strategy and/or consulting. Prerequisite: BEH 290, BUS 315, CJS 481, EGR 305, or STA 144. (3 units; Spring, even years)