Description
This course teaches how to develop business analytics that improve customer experiences and meet employers' expectations. Students will learn design thinking strategies to identify hidden customer needs, define problems and opportunities, elicit and gather project requirements. They will then practice aligning these user needs with analytics models and tie them into a winning business strategy. This course is ideal for students who prepare for careers requiring analytics, strategy, and/or consulting for a variety of industries. Prerequisite: BEH 290, BUS 315, EGR 305, or STA 144. (3 units; Spring, odd years)