Description
This course prepares students to develop and integrate interdisciplinary data and business intelligence in order to apply real world business strategies. Research into applied historical marketing, finance, production, process, and management decisions highlight the integration and application of data-driven outcomes in multiple business environments internal and external to an organization. Students will develop business intelligent questions by applying data integration techniques. Students successfully completing this course will be prepared for the SAS Global Certification exam in Predictive Modeling using SAS Enterprise Miner. (3 units; Fall)