Principles of Marketing (MKT333 (UG15))
Term: Fall 2015 (UNDG)
Tue, 8:45 AM - 10:15 AM (9/8/2015 - 12/17/2015) Location: MAIN (BUSB 253 - Hybrid Lecture)
A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall/Spring)