Principles of Marketing (MKT333 (UG15))
Term: Fall 2015 (UNDG)
Tue, 2:00 PM - 5:00 PM (9/8/2015 - 12/17/2015) Location: MAIN (BUSB 106 - Classroom Lecture)
A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall/Spring)