Principles of Marketing (MKT333 (UG16))
Term: Spring 2017 (UNDG)
Tue-Thu, 3:45 PM - 5:15 PM (1/11/2017 - 5/2/2017) Location: MAIN (BUSB 204 - Classroom Lecture)
A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall/Spring)