Principles of Marketing (MKT333 (UG16))

Term: Spring 2017 (UNDG)

Faculty

Kristopher Kyle FloydShow MyInfo popup for Kristopher Kyle Floyd

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Schedule

Mon-Wed, 8:15 AM - 9:15 AM (1/11/2017 - 5/2/2017) Location: MAIN (YCTR A111 - Hybrid Lecture)

Description

A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall/Spring)