Principles of Marketing (MKT333 (UG18))
Term: Fall 2018 (UNDG)
Mon-Wed, 2:30 PM - 3:30 PM (9/4/2018 - 12/11/2018) Location: MAIN (BUSB 204 - Hybrid Lecture)
A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall/Spring)