Principles of Marketing (MKT333 (UG18))
Term: Spring 2019 (UNDG)
Tue-Thu, 3:45 PM - 5:15 PM (1/9/2019 - 4/30/2019) Location: MAIN (BUSB 253 - Classroom Lecture)
A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall/Spring)