Principles of Marketing (MKT333 (UG19))
Term: Fall 2019 (UNDG)
Mon-Wed, 10:45 AM - 11:45 AM (9/3/2019 - 12/10/2019) Location: MAIN (MHAL 124 - Hybrid Lecture)
A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall/Spring)