Principles of Marketing (MKT333 (UG21))

Term: Spring 2022 (UNDG)

Faculty

Nolan M. GouveiaShow MyInfo popup for Nolan M. Gouveia

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Schedule

Tue-Thu, 12:15 PM - 1:45 PM (1/18/2022 - 4/30/2022) Location: MAIN (BUSB 203 - Classroom Lecture)

Description

A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall/Spring & OPS)