Principles of Marketing (MKT333 (UG23))
Term: Fall 2023 (UNDG)
Mon-Wed-Fri, 3:45 PM - 4:45 PM (9/5/2023 - 12/12/2023) Location: MAIN (YCTR A111 - Classroom Lecture)
A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall, Spring, & Online)