Principles of Marketing (MKT333 (UG23))
Term: Spring 2024 (UNDG)
Mon-Wed-Fri, 12:00 PM - 1:00 PM (1/8/2024 - 4/20/2024) Location: MAIN (BUSB 204 - Classroom Lecture)
A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall, Spring, & Online)