Principles of Marketing (MKT333 (UG23))

Term: Spring 2024 (UNDG)

Faculty

Raef J AssafShow MyInfo popup for Raef J Assaf

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Schedule

Tue-Thu, 2:00 PM - 3:30 PM (1/8/2024 - 4/20/2024) Location: MAIN (BUSB 252 - Classroom Lecture)

Description

A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall, Spring, & Online)