Principles of Marketing (BUS333 (UG06))
Term: Spring 2007 (UNDG)
Tue-Thu, 8:00 AM - 9:20 AM (1/10/2007 - 5/1/2007) Location: MAIN (YCTR B110 - Classroom Lecture)
A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall, Spring)