Description
This course introduces new enterprise formation and management from the perspective of the entrepreneur or advanced-level manager. Some practical issues that are covered in detail include: market planning, business plan preparation, the opportunity recognition process, effective team building, and startup capital acquisition. The course will cover social entrepreneurship as well as corporate entrepreneurship. The course also surveys the concept of intrapreneurship of an ongoing and larger business, and offers an examination of the factors that enable an entire unit of a large organization to become more creative and dynamic. Pre- or Co-requisites: BUS 503 or IDS 500. (3 units; Fall)