Description
A deeper understanding of the relationship of words and images will be explored, as well as ethical persuasion and strategic communication within the context of today's media landscape. Students will gain a deeper understanding of the issues and challenges involved in assembling optimum media strategies, and the selection of appropriate media. Serving the public through engaging, carefully selected visual strategies will be studied. Weekly visual, as well as written assignments will strengthen the classroom experience. Prerequisite: JRN 210. (3 units; Fall, odd years)