Principles of Marketing (MKT333 (UG15))
Term: Fall 2015 (UNDG)
Mon, 8:00 PM - 9:50 PM (8/31/2015 - 10/25/2015) Location: MAIN (OTHR OTHR - Hybrid Lecture)
A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall/Spring)