Principles of Marketing (MKT333 (UG15))
Term: Spring 2016 (UNDG)
Mon, 2:30 PM - 4:00 PM (1/6/2016 - 4/26/2016) Location: MAIN (BUSB 251 - Hybrid Lecture)
A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall/Spring)