Principles of Marketing (MKT333 (UG17))
Term: Fall 2017 (UNDG)
Mon-Wed, 2:30 PM - 3:30 PM (9/5/2017 - 12/14/2017) Location: MAIN (BUSB 204 - Hybrid Lecture)
A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall/Spring)