Principles of Marketing (MKT333 (UG17))

Term: Summer 2018 (UNDG)

Faculty

Nolan M. GouveiaShow MyInfo popup for Nolan M. Gouveia

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Schedule

Thu, 8:00 AM - 12:00 PM (5/7/2018 - 6/30/2018) Location: MAIN (BUSB 252 - Classroom Lecture)

Description

A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall/Spring)