Principles of Marketing (MKT333 (UG18))

Term: Spring 2019 (UNDG)

Faculty

Dr. Mandy H. OrtizShow MyInfo popup for Dr. Mandy H. Ortiz

Schedule

Mon-Wed, 9:30 AM - 10:30 AM (1/9/2019 - 4/30/2019) Location: MAIN (BUSB 253 - Hybrid Lecture)

Description

A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall/Spring)