Principles of Marketing (MKT333 (UG21))
Term: Spring 2022 (UNDG)
Tue-Thu, 2:00 PM - 3:30 PM (1/18/2022 - 4/30/2022) Location: MAIN (YCTR A111 - Classroom Lecture)
A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall/Spring & OPS)