Principles of Marketing (MKT333 (UG22))
Term: Spring 2023 (UNDG)
Tue-Thu, 2:00 PM - 3:30 PM (1/9/2023 - 4/22/2023) Location: MAIN (BUSB 251 - Classroom Lecture)
A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall/Spring & OPS)