Principles of Marketing (MKT333 (UG24))

Term: Fall 2024 (UNDG)

Faculty

Nolan M. GouveiaShow MyInfo popup for Nolan M. Gouveia

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Schedule

Mon-Wed-Fri, 1:15 PM - 2:15 PM (9/3/2024 - 12/11/2024) Location: MAIN (PBLD 125 - Classroom Lecture)

Description

A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall, Spring, & Online)